The Green Attitude of Four European Capitals of Culture’s Youth

This study investigated the attitude of young people (individuals aged 14–25 years old) towards environmental protection using NEP scale. The research aims to understand how demographic characteristics may influence people’s attitudes toward green issues. focuses on answering following two questions: Q1. How can individuals be systematically characterized and summarized? Q2. To what extent do factors individuals? A computer-assisted data collection (CAPI) method was carried out in four European Capital Culture cities from different countries (Estonia, Hungary, Lithuania, Romania) April June 2022. On basis this primary questionnaire survey, descriptive statistics relationship analyses (Cramer’s V Kendall’s tau) were used analyze collected (n = 712). results revealed that most cases, had little or no impact at all attitudes. Thus, youth showed concept humanity must adapt limits nature. Furthermore, there three statements where moderate differences could detected by countries. findings provide guidance for decision-makers field education marketing, they also serve as a benchmark other Additionally, it opens up new opportunities further role formal informal education, well measure social media behavior their proactivity